Selling your books – beware the anchoring effect

This article is from The Conversation; a news outlet funded by a number of universities, and it describes a psychological heuristic called the anchoring effect. I came across it as an undergraduate back in the last Ice Age and I’d forgotten about it but this reminder is timely. Exposure to a given top (or bottom) price makes us adjust our expectations as to what a fair price might be. In this example, seeing a ludicrously priced TV makes the next item on sale seem reasonable despite still being far greater than you might have considered acceptable without that first cognitive … Continue reading Selling your books – beware the anchoring effect

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Interview with Cathryn Grant; author of ‘Demise of the Soccer Moms’

Indie  Author interview Cathryn Grant: Demise of the Soccer Moms Website: Suburban Noir http://suburbannoir.com/ Q. Cathryn, you are the first person I have ‘known’ who has taken the publishing bull by the horns and gone Indie. Others have followed, and the quality says a lot about how difficult it is to crack the traditional route. What set you off in that direction? Had you tried other routes? How did you choose the publishing platform, and what did they offer that others didn’t? What surprised you most about the process? Cathryn:   About ten years ago I started submitting short stories for … Continue reading Interview with Cathryn Grant; author of ‘Demise of the Soccer Moms’

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