A simplification obviously, and compounded by a number of other influencing factors, but here, from a psychological not a political perspective, is my breakdown of what those were and why they were important. Some of the same issues would have applied had the vote gone the other way.   A referendum is an extraordinary thing because many more people than usual tend to vote which means there’s likely to be a significant number of novice voters, people less experienced at the whole rather intimidating process, than usual. Why is this important? Because when something is important AND you’re not familiar … Continue reading How one word may have swung the EU vote