When Baby Boomers come of age: how will services cope?

We were born between 1946 and 1964, after the second world war, and we grew up to be ‘the wealthiest, most active, and most physically fit generation to that time’ with peak levels of income and expectations founded on freedoms associated with a teenage culture no generation before us had been able to enjoy. We were ‘the pig in the python’, the bulging cohort of financial, social, and intellectual liberty unleashed on a world that had queued, made do and mended, put up and shut up, kept calm and carried on. We have been noisy, demanding, musically irrepressible, politically vociferous, powerful, influential, hedonistic, ethical, … Continue reading When Baby Boomers come of age: how will services cope?

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